# \[e-drug\] Advertising and marketing of essential drugs

**URL:** <https://talk.edrugplus.org/t/e-drug-advertising-and-marketing-of-essential-drugs/14028>\
**Category:** e-drug\
**Created:** [April 5, 2002, 4:48am UTC](https://talk.edrugplus.org/t/e-drug-advertising-and-marketing-of-essential-drugs/14028 "2002-04-05T04:48:26Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Belinda\_Assam](https://avatars.discourse-cdn.com/v4/letter/b/df705f/32.png) [@Belinda\_Assam](https://talk.edrugplus.org/u/Belinda_Assam)\
**Post date:** [April 5, 2002, 4:48am UTC](https://talk.edrugplus.org/t/e-drug-advertising-and-marketing-of-essential-drugs/14028/1 "2002-04-05T04:48:26Z")

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E-drug: Advertising and marketing of essential drugs  
---------------------------------------------

In the Provincial Delegation for health, we have a goal to make  
essential drugs available : to make every one in this province know  
that essential drugs are available in the health centres and the  
hospitals and the prices  
have been reduced by 80% of the former prices.  
We have done media and poster campaigns which have worked relatively  
well but not yet satisfactory enough.  
Has somebody worked on a similar issue before?  
How did you deal with the masses who still believe that it is  
'easier' to buy medicines by the roadside or the market place and  
that consultation in hospitals take too long?

Belinda Assam  
Provincial Delegation For Public Health  
Buea, South West Province  
Cameroon  
email belindassam@yahoo.com  
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