# E-DRUG: BMJ article: WHO and Brundtland

**URL:** <https://talk.edrugplus.org/t/e-drug-bmj-article-who-and-brundtland/2723>\
**Category:** e-drug\
**Created:** [May 25, 1998, 12:11pm UTC](https://talk.edrugplus.org/t/e-drug-bmj-article-who-and-brundtland/2723 "1998-05-25T12:11:34Z")\
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**Author:** ![Hilbrand\_Haak1](https://avatars.discourse-cdn.com/v4/letter/h/49beb7/32.png) [@Hilbrand\_Haak1](https://talk.edrugplus.org/u/Hilbrand_Haak1)\
**Post date:** [May 25, 1998, 12:11pm UTC](https://talk.edrugplus.org/t/e-drug-bmj-article-who-and-brundtland/2723/1 "1998-05-25T12:11:34Z")

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E-drug: BMJ article: WHO and Brundtland  
---------------------------------------------

BMJ 1998;316:1553 (23 May 1998)

Brundtland says she means business

Adrea Mach, Geneva

At the same time as celebrating its own 50th anniversary, the World Health  
Organisation last week confirmed the election of Dr Gro Harlem Brundtland,  
who  
had formerly been prime minister of Norway three times, as the  
organisation's  
fifth director general.

Applause broke out as the audience stood to honour the first woman to take  
the  
helm of the WHO. Dr Brundtland launched into her inaugural address, the  
leitmotiv of which was "hard work ahead." She said: "The transition from  
one  
century to another sees changes which will be faster and more dramatic from  
an  
economic, social, and health perspective . . . WHO can and must change. It  
must become more effective, more accountable, more transparent, and more  
receptive to a changing world."

Dr Brundtland's overall motivation is "making a difference." Her primary  
areas of  
concern for her five year term, which begins on 21 July, are: rolling back  
communicable and non-communicable diseases (malaria and tobacco were  
singled out for concentrated campaigns); building sustainable health  
systems  
that emphasise a more equitable distribution of the WHO's limited resources  
to  
those in greatest need; and developing a broader based, scientifically well  
founded approach to health advocacy.

Internally, priority will go to research underpinned with solid facts,  
building  
technical support, and identifying best practices that are cost effective.  
Externally, wide ranging partnerships--with WHO's 191 member countries,  
other  
UN and international agencies, non-governmental organisations, and the  
private  
sector--and political activism will be crucial, Dr Brundtland said, to meet  
the  
health challenges linked to the persistence of poverty: "People in  
developing  
countries carry over 90% of the disease burden, yet have access to only 10%  
of the resources used for health. This is unacceptable. This has to  
change." She  
wants health to be put at the top of the world's political agenda and  
recognised  
as the key to poverty reduction and human development.

Dr Michel Jancloes, the director of the division for intensified  
cooperation with  
countries and peoples in greatest need, commented: "Poverty is a pivotal  
issue.  
I feel that all the necessary ingredients are there for WHO to play a  
proactive  
role within the UN system in reducing it."

Dr Brundtland knows what she wants. Achieving such ambitious goals,  
however, means radical administrative overhauls in a WHO which has become  
bloated at the top and still allocates its resources according to  
historical  
precedents set half a century ago.

As far as reallocating regular budgets to regions is concerned, the push to  
shift  
funds that the WHO's executive board initiated in January has already  
produced  
concrete, albeit sharply contested, results. After a debate during which  
one of  
the six regional representatives reportedly walked out in protest, the  
World  
Health Assembly passed a resolution that will benefit the neediest African  
and  
European countries in transition, primarily at the expense of South East  
Asia, by  
gradually shifting resources over six years starting in 2000. The 48 least  
developed countries--most of which are in Africa--have been given top  
priority.

The chairman of committee B, which deals with the WHO's financial matters,  
Dr  
Nimal Seripala de Silva from Sri Lanka, said that this decision represented  
"a  
very special gift . . . in which WHO's interests were put above personal or  
regional concerns. This present will strengthen [Dr Brundtland's] hand" in  
transforming the WHO from the inside out.

Dr Brundtland spoke out in favour of a flatter internal structure and fewer  
layers  
but declined to give any details before actually assuming office. Rumours  
were  
rife that funding for the six resource intensive regional offices, some 50  
programmes and 10 deputy, assistant, and executive director generals was  
going to be reduced.

Such radical downsizing could free up funds for the tasks at hand, but some  
questioned the feasibility and political astuteness of actually doing so.  
The  
WHO's deputy director general, Fernando Antezana, suggested that, since  
many  
people in top positions are at or over the 60 year old retirement threshold  
that  
Dr Brundtland has vowed to respect, streamlining through attrition would be  
a  
viable--and perhaps politically less hazardous--approach. More important  
for  
translating the areas of concern mentioned above into an efficient and  
effective  
structure, however, would be the overall concentration of the  
organisation's  
sprawling divisions into a reduced number (possibly four) of clusters.

According to Dr Brundtland's address to the executive board on 18 May after  
the World Health Assembly, the first cluster will concentrate on building  
healthy  
communities and populations; the second will focus on combating ill health  
(communicable and non-communicable diseases); the third will devote itself  
to  
outreach and external relations with virtually the entire spectrum of WHO's  
stakeholders; and the fourth will be committed to sustainable health  
systems.

Dr Brundtland received a standing ovation.

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