# E-DRUG: direct-to-consumer ads **URL:** \ **Category:** e-drug\ **Created:** [April 11, 1997, 1:27pm UTC](https://talk.edrugplus.org/t/e-drug-direct-to-consumer-ads/618 "1997-04-11T13:27:41Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Beverley\_Snell1](https://avatars.discourse-cdn.com/v4/letter/b/ee7513/32.png) [@Beverley\_Snell1](https://talk.edrugplus.org/u/Beverley_Snell1)\ **Post date:** [April 11, 1997, 1:27pm UTC](https://talk.edrugplus.org/t/e-drug-direct-to-consumer-ads/618/1 "1997-04-11T13:27:41Z")
Re: direct-to-consumer ads -------------------------- Australia does not allow direct to consumer ads for prescription only medications. However, 'news' and 'current affairs' TV programs and 'articles' in popular magazines expose drugs. When new and exciting claims are made patient demand can be created and they might ask their doctors to prescribe the new drugs. Alternatively, if the news item is a scare story, patients might approach their doctor to be taken off the medication. Beverley Snell International Health Unit Macfarlane Burnet Centre Box 254, Fairfield 3078 Australia Email: bev@mbcmr.unimelb.edu.au -- Send mail for the `E-Drug' conference to `e-drug@usa.healthnet.org'. Mail administrative requests to `majordomo@usa.healthnet.org'. For additional assistance, send mail to: `owner-e-drug@usa.healthnet.org'.