# E-DRUG:Drug promotion & (ir)rational prescribing(4)

**URL:** <https://talk.edrugplus.org/t/e-drug-drug-promotion-ir-rational-prescribing-4/1116>\
**Category:** e-drug\
**Created:** [July 29, 1997, 2:25am UTC](https://talk.edrugplus.org/t/e-drug-drug-promotion-ir-rational-prescribing-4/1116 "1997-07-29T02:25:50Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![vicente\_m\_asencio](https://avatars.discourse-cdn.com/v4/letter/v/54ee81/32.png) [@vicente\_m\_asencio](https://talk.edrugplus.org/u/vicente_m_asencio)\
**Post date:** [July 29, 1997, 2:25am UTC](https://talk.edrugplus.org/t/e-drug-drug-promotion-ir-rational-prescribing-4/1116/1 "1997-07-29T02:25:50Z")

</div>

E-DRUG: Drug promotion & (ir)rational prescribing (4)  
-----------------------------------------------------  
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  
Dears E-Druggers,  
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  
Drug promotion (DP) is much more than the interaction between  
doctors and reps about the information-promotion on drugs. Its  
a mix that includes first a generally accepted behavior of both  
doctors and companies for interacting in a way that varies from  
country to country. I should like to believe that its now  
possible to close the doors of the hospitals and the ambulatory  
care centers to reps in developed and developing countries.  
Probably both doctors and reps are opposed to this measure in  
a large number.  
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  
Reps are not the only promotional weapon from the pharma-  
ceutical industry but the main and the more expensive. In the  
actual status were the majority of the new drugs are of the  
so called me-too that means drugs without competitive  
advantages DP is getting a high degree of hardness and accurate  
information, if available an easy to use for all medical people  
is not ever a guarantee of rational prescribing.  
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  
Dr.Vicente M.Asencio  
Coordinator of the Regional Commission  
of Quality Prescribing indicators  
of the Andalusian Health Service(SAS)  
Editor of Farm West  
Apartado de correos 6135  
29080 Malaga-Spain  
Email: vincenteasencio@vnet.es

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