# \[e-drug\] Ensuring ethical drug promotion (cont'd) **URL:** \ **Category:** e-drug\ **Created:** [September 2, 2003, 3:00pm UTC](https://talk.edrugplus.org/t/e-drug-ensuring-ethical-drug-promotion-contd/17559 "2003-09-02T15:00:30Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Jude\_Ike\_Nwokike](https://avatars.discourse-cdn.com/v4/letter/j/5f8ce5/32.png) [@Jude\_Ike\_Nwokike](https://talk.edrugplus.org/u/Jude_Ike_Nwokike)\ **Post date:** [September 2, 2003, 3:00pm UTC](https://talk.edrugplus.org/t/e-drug-ensuring-ethical-drug-promotion-contd/17559/1 "2003-09-02T15:00:30Z")
E-drug: Ensuring ethical drug promotion (cont'd) ------------------------------------------------------------------------- Hello All, It is interesting that WHO EDM is waking up to such misleading advertisement. It also provides an insight into why some of us will continue to object to the DTC of prescription only medicines. Big Pharma must know the limits between patient education on diseases and skewed presentations to swing the fortunes of a drug. Pfizer has some adverts on erectile dysfunction [the one done by the legendary soccer star, Pele] that I think is achieving the aim of raising awareness on a medical condition. The Lipitor advert is in bad taste. It is rather surprising that it has played for this long. The IFPMA code of Pharmaceutical marketing practices, which Pfizer is bound-to should look into this unethical practice and withdraw the offending adverts immediately. Jude Nwokike [B.Pharm, MSc.Pharmacology MPH student MEDUNSA] Maun. Rep. of Botswana. Email monkiyke@yahoo.com Access Essential Drugs Monitor #32 at [http://www.who.int/medicines/mon/mon32.shtml](http://www.who.int/medicines/mon/mon32.shtml) -- To send a message to E-Drug, write to: e-drug@healthnet.org To subscribe or unsubscribe, write to: majordomo@healthnet.org in the body of the message type: subscribe e-drug OR unsubscribe e-drug To contact a person, send a message to: e-drug-help@healthnet.org Information and archives: [http://www.essentialdrugs.org/edrug](http://www.essentialdrugs.org/edrug)