# E-DRUG: Generic Drug Policy in Mexico under fire from PhRMA

**URL:** https://talk.edrugplus.org/t/e-drug-generic-drug-policy-in-mexico-under-fire-from-phrma/2206
**Category:** e-drug
**Created:** [March 2, 1998, 9:38am UTC](https://talk.edrugplus.org/t/e-drug-generic-drug-policy-in-mexico-under-fire-from-phrma/2206 "1998-03-02T09:38:34Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![love](https://avatars.discourse-cdn.com/v4/letter/l/dec6dc/32.png) [@love](https://talk.edrugplus.org/u/love)
#### Post date: [March 2, 1998, 9:38am UTC](https://talk.edrugplus.org/t/e-drug-generic-drug-policy-in-mexico-under-fire-from-phrma/2206/1 "1998-03-02T09:38:34Z")

</div>

E-drug: Generic Drug Policy in Mexico under fire from PhRMA  
------------------------------------------------------

Dear E-druggers,

Below some PhRMA and Journal of Commerce hysteria regarding Generic  
Drug policy in Mexico.

James Love

JOURNAL OF COMMERCE, Monday, March 2, 1998

US drug makers fear generics law in Mexico: Brand-name sales  
considered at risk

BY MARY SUTTER  
JOURNAL OF COMMERCE SPECIAL

MEXICO CITY -- Legislation pending in Mexico for generic drugs could  
disrupt the sale of trademarked and patented products worth millions  
of dollars in exports to U.S. pharmaceutical companies.

The pharmaceutical companies worry that, absent strict controls and  
regulations, their investment in research and development will be  
chipped away by the creation of a generics market in Mexico. The  
industry estimates it costs between $350 million and $500 million from  
discovery through development of a new drug.

"Our biggest concern is there may exist shortcomings in the  
implementation of the generics law," said Carlos Garcia, director  
general of Eli Lilly y Compania de Mexico, subsidiary of the U.S.  
multinational. "If the necessary controls are not in place at the point  
of sale, branded products could be affected quite negatively."

Rigorous controls are needed with the generics law to ensure that poor  
quality or dubious products do not slip into the market, and that  
doctors' orders are respected, Mr. Garcia said.

Patent expiration key

Generic drugs are like their brand-name counterparts, but they become  
available to consumers only when the life of the original patent  
expires.

Because they normally are much cheaper -- their production does not  
involve research and development costs since they are copied from the  
patent -- their appearance on the market forces brand-name drug  
makers to slash the price of their own products.

U.S. drug makers lose $1 billion annually worldwide from unauthorized  
copying of their inventions, according to the Washington, D.C.,  
Pharmaceutical Research and Manufacturers of America.

"While new drugs are highly expensive and time-consuming to develop,  
they can often be copied at a small fraction of their development  
costs," Pharmaceutical Research and Manufacturers of America said.

In Mexico, the main problem for U.S. drug exporters is how the generic  
market will operate.

"We want to be sure that these (generic) drugs fulfill the same  
requirements as we do," said an executive at an international  
pharmaceutical company. "It's not the generics so much as the  
conditions under which they are introduced into the market." When  
Mexico became a partner in the North American Free Trade Agreement,  
its patent law and rule-making process became subject to harsher  
scrutiny. Regulations covering generics have been slow in coming,  
although officials had promised that they would be published by the  
end of last year. Some aspects of the generics rules were published in  
February, but the U.S. industry is nervously awaiting the whole  
package of reforms that will define the market for generics.

Eric Hagsater, a board member of the Mexican pharmaceutical  
association Amiif, insists that Mexico's Health Ministry worked closely  
with industry representatives to create rules that are acceptable to all  
sides while preserving the interests and health of the Mexican public.  
For example, he said, only drugs that are listed in the government  
registry -- those distributed by public-service and other government  
organizations -- will be eligible for sale as generics. While drugs on  
the registry make up about 20% of all pharmaceutical products, they  
account for more than 50% of sales in Mexico.

"The emphasis will be on what is in widest use and not highly  
specialized medicines," he said.

'Similar' not allowed

Mexico will not be allowing "similar" products. The first generics will  
be interchangeable -- exactly the same as the brand-name drug, just  
marketed under the generic name.

In a key step, expected by mid-March, Mexico will publish a list of  
those drugs for which generics can be made, along with the  
procedures manufacturers must follow when applying for a generic to  
be included in the register. The current complete registry of drugs  
includes 531 medicines in 776 forms (capsules, tablets, etc.).

Under a recently published health regulation, doctors will have to  
include the generic name of a given drug on prescriptions, as long as  
the generic is listed in the government registry. Pharmaceutical  
Research and Manufacturers of America had fought against mandatory  
inclusion of generic drugs on prescriptions. However, doctors in Mexico  
can specify a brand-name drug on the prescription, in which case,  
only that brand-name product may be issued.

"What is going to happen here is not what happened in the United  
States because the U.S. has just one (single) pharmaceutical market,"  
said Mr. Hagsater. "There, the day after the patent expires, several  
generics are launched in the market and it causes a decline in the  
price (of the brand-name drug)."

Different in Mexico

However, in Mexico, the use of brand names to market a generic drug  
will be strictly prohibited. A company will be able to package a  
product as "Company X penicillin," for example.

But even with the new rules, Mexico still lacks the necessary  
infrastructure -- such as labs to test equivalency -- for the generic  
market. So even after the rules are published, it likely will take some  
time before the market is truly operational, Mr. Hagsater said.

Another worrying issue for the U.S. side is the massive presence of  
the government sector in the drug market.

Pharmaceuticals are among the few products still subject to  
government price controls in Mexico. Pharmaceutical Research and  
Manufacturers of America estimates that price controls and government  
manipulation reduce sales by $100 million to $500 million annually. And  
the market still isn't what it used to be.

Mexico's pharmaceutical market -- with total sales last year estimated  
at $3 billion -- is just crawling back from the economic crisis of  
1995-1996. Sales aren't expected to return to 1993 levels until next  
year.

U.S.-made medicines remain priced beyond the reach of most Mexicans.

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