E-DRUG: The Problem with the Formula Milk Industry - BMJ webinars
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On 8 September BMJ held the first of two webinar on the problem with the
formula milk industry. The second will be hold on 29 September, see link for
registration below.
A video recording of the first webinar is available on The BMJ's YouTube
channel here:
https://www.youtube.com/watch?v=THRNOTDe2WM
A follow-up webinar is taking place on September 29, for which you can
register here:
https://bmj.zoom.us/webinar/register/WN_1n8ENnaFQg2_EjAyVcXTLQ
The first webinar was excellent and gave very good insight into marketing
practices in general.
As many of you will know, the problem with marketing of baby milk formula is not new and you can read about it on the IBFAN website.
https://www.ibfan.org/
Marketing has evolved over the years to also target formula milk as a supplement to breastfeeding ('combination feeding').
The annual cost of marketing is equal to twice the whole WHO budget!
Kirsten Myhr, MScPharm, MPH
Norway
"Kirsten Myhr" <myhr@online.no>