E-DRUG: Appropriate Marketing of Pharmaceutics (cont'd)

e-drug
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E-drug: Appropriate Marketing of Pharmaceutics (cont'd)
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In the UK, there is a voluntary Code of Practice for marketing and
promotional activities, and an associated Committee which considers a
healthy number of alleged breaches of the Code each year. I think the
code is on the ABPI's web page (www.abpi.org.uk); it's certainly a
public document.

Mark Campbell
Newcastle upon Tyne, UK
e-mail: Mark.Campbell@newcastle.ac.uk

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