Materials Supplement - The Drum Beat - 20
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This is a one-off supplement. It summarises some recently produced ma-
terials that focus on communication, development and change themes or
have significant coverage of communication strategies and programmes in
relation to a specific development issue.
A. "Edutainment - How to make Edutainment work for you".
Written by Garth Japhet and published by Soul City in South Africa.
This is a step-by-step guide to designing and managing an edutainment
project for social development. This practical material draws on both
the Soul City experience and a wide range of edutainment programming
from around the world. Sections include: Building a Supportive Environ-
ment through Partnerships; Researching the topic and target audience;
Choosing edutainment media and formats; and Evaluating your edutainment
project. Designed in a work book format. Comes with a planning
"poster".
Contact Garth Japhet
mailto:garthj@soulcity.org.za
[Interest declaration - Warren Feek from The Communication Initiative
wrote the foreword]
B. "The First Mile of Connectivity - Advancing Telecommunications for
Rural Development through a Participatory Communication Appproach".
Edited by Don Richardson and Lynnita Paisley. Published by FAO. This
series of essays addresses themes including: Communication as a meeting
ground for sustainable development; Radio and video; Wireless weaves;
Empowering communities in the information society; Public and private
interests; and, the Rural challenge from a global information infra-
structure. Contains many examples of action taking place on these
themes.
Contact Loy van Crowder
mailto:LoyVan.Crowder@fao.org
C. "Under the Mupundu Tree - Volunteers in home care for people with
HIV/AIDS and TB in Zambia's Copperbelt".
A new book and video in the Strategies for Hope Series, published by
ActionAid, describes how community volunteers play a front-line role in
tuberculosis control and home care for people with HIV/AIDS in some of
Zambia's poorest urban areas. The book and video demonstrate how TB
control and home care for people with HIV/AIDS can have a powerful and
mutually reinforcing impact. It is distributed by Teaching-aids at Low
Cost (TALC).
mailto:talcuk@btinternet.com
http://www.stratshope.org
D. "A Handbook on Radio and Television Audience Research"
Published by UNICEF, UNESCO and BBC World Service Training. The aim of
the book is to show how audience research is done: not only to teach
the methods used, but also to show people how to use and interpret the
results. It looks not only at how research into radio and television is
done in many countries - both developed and less developed - but also
at research into advertising effectiveness and how the impact of mes-
sages via the media can be tested and improved. Contact Graham Mytton
gmytton@gn.apc.org
E. "Communications and Development - a practical guide"
Written by Adam Burke, this has been published by the Social Develop-
ment Division of DFiD in the United Kingdom. It provides a background
on development communications; guide to implementing development commu-
nication interventions; and guide to different media - drama, theatre
and video, broadcast and other media. There are a series of 'quick ref-
erences' providing the main points and case studies of the practical
programming examples on which the overall material is based.
Contact Sarah Hovell
mailto:s-hovell@dfid.gov.uk
F. "Communications Programming for HIV/AIDS: an annotated bibliography"
Published by UNAIDS. This bibliography contains 667 references to pub-
lished and unpublished research, and examples from practice based on
communication strategies for HIV/AIDS prevention and care. Its aim is
to be a tool for researchers and practitioners to identify easily key
books, articles and reports. The citations are grouped into 4 catego-
ries: theoretical concepts used in HIV/AIDS communication; HIV/AIDS
communication campaigns; community responses to HIV/AIDS; and culture
and context.
mailto:firleya@unaids.org
G. "Information Management for Development Organisations"
Written by Mike Powell, published by Oxfam UK as part of the Skills and
Practice Series. This book is written for managers of non-government
and community organisations. It aims to help them to think critically
about what kinds of information they, their organisations, their staff,
and their project partners need. It discusses how they can access such
information, manage it, and communicate it in the most effective and
equitable way. Some simple, practical tools are offered, to help manag-
ers to relate the ideas to their own situations.
Contact Julia Flynn
mailto:jflynn@oxfam.org.uk
H. "International Institute for Communication and Development (IICD) -
Project Series"
Brief descriptions of communication and development programmes sup-
ported by the IICD. Examples of initiatives summarised include: Busi-
ness Intelligence Trade Points - Burkina Faso; Global teenagers - South
Africa and The Netherlands; Community tele-centers - Tanzania; 'Com-
puter User' television show - Jamaica; and, e-commerce for non-
traditional exporters - Ghana.
Contact Loeki Schaeffers
mailto:schaeffers@iicd.org
I. "Curbing the Epidemic: Governments and the Economics of Tobacco Con-
trol"
A World Bank study on tobacco in developing countries. "Developing
countries can prevent millions of premature deaths and much disability
if they adopt measures to reduce the demand for tobacco" according to
the study. "To effectively reduce demand, governments can raise ciga-
rette taxes, ban the advertising and promotion of tobacco products, and
provide information on the health risks of smoking directly or through
research."
Contact Rose Mary Romano
mailto:rromano@smtp.aed.org
J. "Gender and Health: Curriculum Outlines"
A publication of the Health Department of The Commonwealth Secretariat.
It is one outcome of a 3 year programme of work on Women and Health. A
gender approach is used to consider how social, cultural factors as
power relations between women and men affect inequalities in health.
Gender analysis of the topics encourages the identification of ine-
qualities that arise from belonging to a sex or from unequal power re-
lations between sexes.
Contact Florence Harding
mailto:f.harding@commonwealth.int
K. "Communication for Social Change - a position paper and conference
report"
From The Rockefeller Foundation, based on the work of the Rockefeller
facilitated Communication for Social Change network. This material is
now available in booklet form. It outlines the Communication for Social
Change philosophy and strategy. Sections include: An environment for
new thinking; The process of enquiry; Where is good work happening;
and, Capturing impact. There are also highlights of illustrative work
in South Africa, East Africa and Latin America.
Contact Brian Byrd
mailto:bbyrd@rockfound.org
L. "How to Design and Produce Radio Serial Drama for Social Develop-
ment: A Program Manager's Guide."
Written by Esta de Fossard and published by The Johns Hopkins Univer-
sity's Center for Communication Programs. This volume provides a step-
by-step how to guide for managers of health communication programs in-
terested in using Enter-Educate serial drama. Combining a popular en-
tertainment format effectively with educational messages is a "highly
specialised activity, calling for meticulous program design, balanced
story writing, and precise recording techniques". This publication
guides people through that process. Based on extensive JHU/CCP experi-
ence and that of the author.
Contact Hugh Rigby
mailto:HRIGBY@jhuccp.org
M. "The Malawi AIDS Assessment Study"
Completed by a team co-ordinated by The Government of Malawi and The
World Bank, has a considerable focus on the communication perspective
on HIV/AIDS through an emphasis on changing sexual behaviour.
Contact Wendy Roseberry
mailto:Wroseberry@worldbank.org
N. "The Intimate Enemy: Gender Violence and Reproductive Health"
This briefing is published by Panos. 'Gender violence causes more death
and disability among women aged 15 to 44 than cancer, malaria, traffic
accidents or even war....the indirect costs of gender violence to de-
velopment are extremely high' The material outlines and details inter-
national gender violence, it's affects, and potential change through
communication and community action.
Contact Heather Budge-Reid
mailto:heatherb@panoslondon.org.uk
O. "Facing the Challenges of HIV/AIDS/STDs: a gender-based response"
This is a resource kit to help policy-makers, programme planners and
implementers and service providers develop a gender-based approach to
their work on HIV/AIDS and STDs. Includes tool cards and posters de-
signed as guides for practical activities to promote gender awareness
as well as attitude and behaviour change. Produced by the Royal Tropi-
cal Institute and SAFAIDS (Southern Africa AIDS Information Dissemina-
tion Service).
Contact Royal Tropical Institute
mailto:acb@kit.nl
--
Invitation: These are recently produced materials. We are interested in
doing an issue of The Drum Beat that focuses on 'most useful' books and
other published resource materials. Please tell us your favourite
books, periodicals, training manuals, booklets, posters, etc. Which
written resources have had a significant positive impact on the way
that you approach your work and/or do you find most helpful in the
course of your daily communication, change and development activities?
mailto:wfeek@coastnet.com
Thank you.
--
This was a Drum Beat supplement.
THE COMMUNICATION INITIATIVE partnership - The Rockefeller Foundation,
UNICEF, USAID, WHO, BBC World Service, CIDA, Johns Hopkins University
Center for Communication Programs, The European Union, Soul City, The
Panos Institute, UNAIDS. Information, ideas, linkages and dialogue on
communication, development and change.
Director:
Warren Feek
mailto:wfeek@coastnet.com
http://www.comminit.com
The Drum Beat Editor:
Deborah Heimann
mailto:deborah@vermontel.net
--
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