The Drum Beat - 126 - Impact - Soul City 4 Evaluation
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The Impact of Communication Interventions on Development Issues
People and organisations using communication interventions to address
development issues face questioning and scepticism about the direct
impact and value of communication. There is reluctance to acknowledge
communication strategies as essential components of programming ac-
tion. This, despite the fact that an effective communication strategy
has been central to positive action on major development issues from
social movements such as anti-apartheid, civil rights, gender equity
and environmental protection to programme action such as child immu-
nisation strategies in the late 80s and early 90s.
But, can we 'prove' the value of communication? In support of your
arguments when facing such questioning we have summarised some of the
available quantifiable data. See
http://www.comminit.com/evaluation-results.html
and search for results relevant to your work. Please send us your
evaluation results - mailto:wfeek@comminit.com
The most recent Soul City evaluation provides further interesting
[some would say compelling] data.