E-drug: Advertising in national formularies (cont)
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Andy Gray wrote:
Among those resources, which can be put to good and
careful use, are the resources of the pharmaceutical industry. We
can't wish them away, but we can work with them and ensure that
their marketing activities are effectively regulated.
How can it be done?
No country has ever achieved it so far.
regards,
Peter
Dr Peter Mansfield
GP and consultant on marketing and quality use of medicines
Visiting lecturer, Universities of Adelaide, Flinders, South Australia,
Tasmania
Cardiovascular adviser, Adelaide Western Division of General Practice
Quality Use of Medicines Coordinator, Southern (Adelaide) Division of
General Practice
Primary author, Healthy Scepticism
Director, MaLAM (Medical Lobby for Appropriate Marketing)
MaLAM aims to protect compassionate scientific health care from marketing
practices that may be detrimental to health.
www.camtech.net.au/malam
PO Box 172 Daw Pk SA 5041 Australia
ph/fax +61 8 8374 2245
peter.mansfield@flinders.edu.au
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