E-drug: Direct-to-consumer advertising (DTCA) of prescription medicines
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Dear friends,
The report I have written for PJB Publications (Publishers of Scrip
World Pharmaceutical News) on direct-to-consumer advertising (DTCA) is
published today. I believe it is available at 195 pounds (UK Sterling) or
half price for non-profit making groups. It's about 100 pages long. I
attach below the contents page and executive summary. I hope that you
can get hold of a copy. And, I hope you find it interesting, stimulating
and useful in your work. Further discussion of the issues raised by the
report are welcome.
(Available from PJB Publications, 18-20 Hill Rise, Richmond, Surrey,
TW10 6UA: Tel - 0181 948 3262)