E-drug: Me-too drugs: AstraZeneca disappointed (cont'd)
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Dear Staffan
The one thing that pharma industry does not like is a functional DTC
that truly works. The hospital I worked for experienced a wide array
of threats because of our DTC decisions, some personal. The general
benefit to the community was a continued lowering of prices of the
BIG brands to try and compete with the more cost effective ones that
we had selected.
If the process is transparent and with a rational selection process,
then there is nothing to worry about.
It is also gratifying to hear of one functional DTC in a developed
world set up.
Although the business contribution of AZ in Sweden may be a Macro
level consideration, it should not deny the population quality and
affordable health care.
Atieno Ojoo
Chief Pharmacist
Gertrude's Garden Children's Hospital
P O Box 42325-00100
GPO, Nairobi
Tel 254 2 3763474-7
Fax 254 2 3763281
Email: atisojoo@yahoo.co.uk
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