E-DRUG: Pharmaceuticalization

E-drug: Pharmaceuticalization
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Dear e-druggers

I have 2 questions:

1) Have you ever heard or used the term 'pharmaceuticalization'
   (meaning the same as medicalization)
2) Is there good evidence for the hypothesis that people rather take
   the pill than make for example lifestyle changes? I know that
   opposite evidence exists: same people who use OTC drugs and
   natural remedies have actually healthier lifestyles.

All references would be beneficial to me. Many thanks in advantage.

Sinikka Sihvo
researcher, MPH
email: sinikka.sihvo@stakes.fi

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