Dear E-druggers,
The activist pharmacist might also actively seek cheaper sources for his
medicines, and offer at least one generic alternative next to his line
of branded products. At present the margins for his branded products are
much more pleasant for his turnover than those on generics. Could the
pharmacist be moved to offer his patients a choice, or do we remain in the
situation that brands, highly advertised and promoted and more expensive
must be the better choice ? The pharmacist might help to alter this. That
would stop a lot of government interference .
Or do I have that wrong?Gerrit Weeda,
Dear Gerrit,
It is so that pharmacists are not very motivated to promote
the sale of generic products as this has a direct impact on
their remuneration.
It is for this reason that South Africa will be
replacing the present remuneration structure based on a
percentage mark-up with a fixed professional fee. The
pharmacist's remuneration will then be the same irrespective
of the price of the product supplied.
Regards
Marius Fourie
Chief Pharmacist
Dept of Health: South Africa
email: HALL176@hltrsa.pwv.gov.za
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