E-drug: Request for articles for research project (cont'd)
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[The survey that Mary describes below is one of the few that have
been carried out into practices of medreps. One of the interesting
findings seems to be that health professionals are little aware of the
influence of medreps. Despite much literature on commercial
pressures in drug prescribing, most of it is anecdotal and little is
known on what exactly these professionals do, what their influence
on prescribing is, and what can be learnt from them on influencing
prescribing practices. I would want to be the first one to see the
findings. Hilbrand Haak]
Dear E-druggers,
I did a survey at the Kenyatta National Hospital in 1997-98. This
was to find out whether medical representatives influenced doctors'
prescribing habits. We had people anonymously waiting outside a
doctor's room after a medrep had been in, and checking all
prescriptions that came from that doctor for the rest of their shift. It
showed that there was a definite influence. However, when the
doctors were interviewed, they denied this.
Dr Bilha Kiama, Chief Pharmacist at Kenyatta NAtional Hospital may
have published some work on this. Please contact her on this
address: knhpharm@healthnet.org
Mary Milcah Atieno Ojoo
Chief Pharmacist
Gertrudes Garden Childrens Hospital
Nairobi
P O Box 42325, Nairobi, Kenya
e-mail: mojoo@gerties.org
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