Course Announcement: Advances in Behaviour Change Communication for HIV & AIDS, TB and Malaria
Grace Hotel, Near Yaya Centre
20-31 July 2009, Nairobi
Promoting positive behaviour change is a complex process requiring a thorough understanding of what motivates people to adopt or resist new behaviours. Behaviour change communication (BCC) approaches recognise that presenting facts alone does not guarantee behaviour change. Individuals are greatly influenced not only by their own knowledge about issues but also by social pressures exerted by their peers and the larger community including culture, societal norms, laws and policies. Human behaviour does not change in a linear manner. As people move to different stages or steps within the continuum of behaviour change, they require different information, messages and support. BCC strategies are therefore designed to accommodate the stage of behaviour adoption of an individual and to impart knowledge and skills and provide psychosocial support that individuals need to initiate and sustain change.
This course resonates with the recent advances and knowledge in the field of communication for health and social change and has strong focus on HIV, TB and Malaria programmes. Participants get an opportunity to learn from experts, analyse and critique promising or best practices in the field of development communication and learn from each other in order to enrich their expertise in designing and coordinating effective BCC interventions.
This course is designed to equip programme managers working in BCC programmes with skills to design and implement effective behaviour change communication interventions for HIV & AIDS , TB and Malaria programmes.
Course focus
- Understanding Behaviour and Behaviour change
- Designing effective behaviour change communication interventions
- Promoting health literacy among communities
- Developing appropriate messages and materials to promote behaviour change
Course Benefits
- At the end of the course, participants will be able to:
- Develop effective behaviour change communication approaches for HIV & AIDS prevention, care , treatment and support interventions;
- Conduct behaviour analysis to identify motivators and inhibitors to behaviour change
- Conduct communication, stakeholder and audience analysis
- Develop and design appropriate messages and materials for health promotion
Audience
This course is designed for programme officers and managers working in the field of HIV & AIDS prevention and health education in various sectors including ministries of health, HIV & AIDS NGOs, reproductive health organisations, civil society and for-profit organisations. Programme Officers working for multi- and bi-lateral organisations that are responsible for providing technical assistance to national organisations or projects, will also benefit from this course.
Tuition
US$1,500
If you would like to register for this course please email courses@cafs.org and a course application with registration information will be sent to you.
Kind Regards,
Centre for African Family Studies Training and Technical Assistance Team
Jonathan Spangler
Knowledge Management Specialist
CAFS Centre, Mara Road, Upper Hill
P O Box 60054 - 00200 Nairobi
(Tel) +254 20 2731479 / 272 5641
(Cell) +254 (0) 0722 205 179; +254 (0) 733 601 765
(Fax) +254 20 2731489
http://www.cafs.org/
mailto:jspangler@cafs.org
Building Africa's Capacity for Healthier Families