Behaviour Change and Communication in HIV/AIDS
Course Dates:
13 July - 24 July 2009
Goals
Behaviour Change and Communication in HIV/AIDS course is intended to:
* Assist a diverse audience of health and health related professionals in public, private, and community sectors.
* Develop skills and strategies to prevent or reduce behaviors that place persons at risk for STD or HIV infections.
Objectives
By the end of the course, trainees will be able to:
* Describe Behaviour Change and behavioural theories and frameworks
* Analyze behaviour in context: the cultural, social, political and economic factors underlying health behaviour and behaviour change
* Analyze behavioural aspects of health problems, the context, and target groups
* Select most appropriate means of communication and media, and design messages and materials based on research and analysis
* Describe all the stages of production and use of communication materials for BCC from conception and development, to pre-testing, planning of use, and implementation, to monitoring and evaluation
* Apply the strategic use of interpersonal communication approaches and their role in inducing behaviour change
* Plan BCC strategies for the improvement of health of targeted population groups
Course organisation:
The following is an outline of the units covered;
1. Introduction to behaviour change and communication
2. Behavioural theories used in HIV/AIDS prevention
3. The behaviour change process
4. The contextual domains of behaviour change
5. Factors that cause people to change behavour
6. Introduction to behaviour change communication strategy
7. Developing BCC objectives, strategies and activities
8. Conducting communication channels analysis
9. Communication approaches, appeal and tone
10. Conducting problem analysis and development
11. Conducting behaviour analysis
12. Interpersonal communication skills
13. Community participation in BCC interventions
14. Message and materials development
15. Design and layout of messages and print materials
16. Developing effective radio spots
17. Implementation of BCC plans
18. Role of research in BCC programs formative assessments
19. Monitoring and evaluation of BCC
Fees: US$600
Apply Online on the link;
http://www.amref.org/info-centre/short-courses-application-form/
Download the short courses application form on link;
http://www.amref.org/silo/files/amref-short-course-application-form.doc
OR Contact the following persons:
Lydia on Training@amref.org
Nicholas Kiambi on Nicholas.Kiambi@amref.org
WEBSITE: http://www.amref.org/