C-CHANNEL E-NEWSLETTER: Social and Behavior Change Communication
ISSUE 32 | July-August 2011
C-Channel 32 presents seven articles that investigate internet-based communication interventions that aim to encourage behavior change and influence health outcomes. The first article proposes a model to guide the development of such interventions; the second offers a framework from which to develop a science of theory-based internet interventions; and the third assesses design features of online intervention. The fourth article examines which methods and strategies used to promote exposure to internet interventions are associated with greater exposure. The fifth reviews current evidence on social media interventions for health promotion and argues for incorporating outcomes research and theory into their design. The last two explore internet interventions for specific audiences: young adults and young black men who have sex with men.
To view the abstracts from this issue, please visit <http://c-changeprogram.org/c-channel_issue32_july-aug_2011?utm_source=c-channel&utm_medium=newsletter&utm_campaign=issue32
*Internet interventions: theory and practice*
1. A behavior change model for internet interventions
2. Using the internet to promote health behavior change
3. Online interventions for social marketing health behavior change campaigns
4. Characteristics related to more exposure to internet-delivered interventions
5. Harnessing social media for health promotion and behavior change
*Internet interventions for specific audiences*
6. A theory-based HIV/STI website for young black MSM
7. Strategies to facilitate exposure to internet-delivered interventions for adolescents or young adults
OTHER RESOURCES
In the Democratic Republic of the Congo (DRC) C-Change is providing technical assistance in social and behavior change communication (SBCC) for popular local radio and television shows produced by international NGO Search for Common Ground (SFCG). Using the C-Modules, SFCG staff are trained on applying SBCC principles and incorporating HIV prevention messages that aim to change attitudes and behaviors <http://www.c-changeproject.org/focus-areas/capacity-strengthening/sbcc-modules?utm_source=c-channel&utm_medium=newsletter&utm_campaign=C-Modules
.
Audio and video clips of some of these programs, along with descriptive information, can be found on C-Hub, records 7966–69:: 7966 <www.c-hubonline.org/7966/?utm_source=c-channel&utm_medium=newsletter&utm_campaign=7966, 7967
< www.c-hubonline.org/7967/?utm_source=c-channel&utm_medium=newsletter&utm_campaign=7967, 7968
< www.c-hubonline.org/7968/?utm_source=c-channel&utm_medium=newsletter&utm_campaign=7968,
and 7969 <www.c-hubonline.org/7969/?utm_source=c-channel&utm_medium=newsletter&utm_campaign=7969
.
C-Change is applying findings from its report Global Best Practices: Effective Approaches to Inform SBCC Programming for Sex Workers and Men Who Have Sex with Men to its SBCC work in HIV prevention in Jamaica and The Bahamas. Interventions are being developed with ministries of health and local organizations engaged in reducing the stigma and HIV risk faced by these two populations.
<www.c-changeproject.org/resources/global-best-practices-effective-approaches-inform-sbcc-programming-and-reduce-hiv-risk-sex?utm_source=c-channel&utm_medium=newsletter&utm_campaign=GBPR