CHPSS Health Communication Workshop - Nigeria (2)
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CHPSS Health Communication Workshop on: "Issues and Challenges in
Health Communication for Social Development, Poverty Alleviation and
Change".
Dear All,
In view of the number of individual enquiries that we have obtained
regarding details of our forthcoming workshop, we use this opportu-
nity to post programme details for general information.
CHPSS is a health services organization that is committed to the ide-
als of promoting better health in Nigeria through engagement in:
* Essential health research for development
* Advocacy for policy reform
* Capacity building and
* Health communication for social change
For further glimpse of some of our activities kindly visit our tempo-
rary website at:
http://www.expage.com/chpss
Regards,
A. Odutola
mailto:chpss_abo@yahoo.com
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FULL WORKSHOP PROGRAMME
A 2-DAY WORKSHOP ON ISSUES AND CHALLENGES IN HEALTH COMMUNICATION FOR
SOCIAL DEVELOPMENT, POVERTY ALLEVIATION AND CHANGE - A PRIMER FOR
PRACTITIONERS
DATE: 30 - 31 August, 2000
Venue: Federal Palace Hotel, Lagos, Nigeria
INTRODUCTION
The Centre for Health Policy and Strategic Studies is a private, non-
profit health services organization committed to the ideals of pro-
moting better health in Nigeria through advocacy, research, capacity
building and the promotion of health communication as a tool for so-
cial change.
There has been considerable lopsidedness in the reportage of issues
and events in our media in this country. The media in Nigeria as
elsewhere delight so much in digging into scandals and corruption in
high places, into changing fortunes of politicians and celebrities,
into natural and human upheavals and calamities of a dramatic kind.
For communication and journalism to be relevant to the people, it
must deal with the problems and challenges of development. Indeed
one of the most central issues in development is the very survival of
the people, the poor state of their health and their economic well-
being. Obviously, someone needs to acquaint our people with the cen-
tral role of poverty, health and population in their lives. But it
is not just ordinary people that need to hear the message, policy
makers and community leaders need to understand how important and in-
ter-related poverty, health and population are to development.
CHPSS recognizes the crucial role that journalists and health commu-
nicators will play in addressing these problems. Consequently, it is
pleased to organize in partnership with other change agents a 2-day
workshop for health reporters and correspondents in major media
houses on "Issues and Challenges in Health Communication for social
development, Poverty Alleviation and Change".
GOAL AND OBJECTIVES
The workshop aims to improve participants' skills, knowledge and at-
titudes in health communication to achieve social development and
change. At the end of the workshop, participants are expected to be
familiar with the following:
* Essential issues and challenges in health communication.
* Sources of information in health relevant to development for social
change.
* The need to motivate behavioural and social change in health.
* Strategies needed for health communication to induce social change.
* Experiences of other agents of change in achieving health and so-
cial development in Nigeria and elsewhere.
* Strategies to use in focusing attention to population issues in the
promotion of good health in the Nigerian Society and how to motivate
policy makers, community leaders and the people at large to invest
wisely in public health.
CORE OBJECTIVES OF THE WORKSHOP INCLUDE:
1. To provide participants with skill to re-focus attention to core
issues in poverty, population and health as if it affects social de-
velopment.
2. To direct participants' attention to sources of information and
other resources in the conduct of their work.
3. To motivate and expose participants to see benefits for themselves
and the community in pursuing a career in health communication.
4. To provide them with necessary tools and strategy for use in com-
munication towards improving the health and lives of citizen.
5. To assist in establishing life-long linkages with influential
change agents active in the community.
PARTICIPANTS/WHO SHOULD ATTEND
Participants are expected from major media houses in Nigeria who will
be selected through nomination. Participants must be persons who have
demonstrated leadership potentials as health communicators in their
respective organizations. Other expected participants include Direc-
tors of Primary Health Care from Federal and State Ministries of
Health, Programme Officers of NGOs in health, Federal and State So-
cial Development and Information Officers.
Cost: N 10,000.00 for all participants except CHPSS sponsored indi-
viduals. Lunch and workshop materials will be provided. However,
participants are expected to fund their transportation, boarding
(where applicable) and any per diem costs arising.
VENUE: Federal Palace Hotel, Victoria Island, Lagos.
Address all comments, enquiries and responses to:
Yemi Abodunrin
Public Affairs Officer
Centre for Health Policy & Strategic Studies
34 Town Planning Way, Ilupeju
P.O. Box 1785, Lagos, Nigeria
Tel: +234-1-470-1255, +234-1-263-6229
Fax: +234-1-263-5285
mailto:chpss_abo@yahoo.com
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PROGRAMME
Day one: Wednesday, August 30, 2000.
9:00 - 9:25 a.m. Registration of Participants
9:25 - 9:30 Opening Ceremony
9:30 - 10:30 Keynote Address - World Bank Representative in Nigeria -
Impact of Poverty, Health and Population on Social Development.
10:30 - 11:00 Tea Break
11:00 - 11:45 1st Session: Issues in Health Communication - Prof.
A.B. Odutola (CHPSS)
11:45 - 12:00 p.m. Discussion
12:00 - 12:45 2nd Session: Theory and Practice of Communication
Strategies for Social Change - Dr. (Mrs) Oluyinka Esan (UNILAG - Mass
Com. Dept)
12:45 - 1:00 p.m. Discussion
1:00 - 2:00 Lunch
2:00 - 2:45 3rd Session: Role of Government in Communication for Epi-
demic, Poverty Alleviation and Disease Control - Dr (Mrs) A.O. Ashiru
(MOH, Eti-Osa LG.)
2:45 - 3:00 Discussion
3:00 - 3:45 4th Session: Challenges to Media in Health Communication
for Development - Debo Adesina (Editor, The Guardian)
3:45 - 4:00 Discussion
4:00 - 5:00 Round Table Plenary Session
5:10 End of day
Day Two: Thursday, August 31, 2000
Case Illustrations
9:00 - 9:30 a.m. Review of Previous day's work
9:30 - 10:15 Health Communication in Promoting Adolescent Reproduc-
tive Health (Action Health Incorp. experience) - Mrs.Nike Essiet
10:15 - 10:30 Discussion
10:30 - 11:00 Tea Break
11:00 - 11:45 Health Communication in promoting male and female re-
productive health and rights (Pathfinder experience) - Mr. M. Egboh
11:45 - 12:00p.m. Discussion
12:00 - 12:45 Partnering with Health Communicators for social change
(Ford Foundation Experience) - Dr. Babatunde Ahonsi
12:45 - 1:00 Discussion
1:00 - 2:00 Lunch
2:00 - 2:45 Promoting, supporting and motivating Health Communicators
in Nigeria (CHPSS approach)- Prof. A.B. Odutola
2:45 - 3:00 Discussion
3:00 - 3:45 Interplay between Poverty, Health and Population (Experi-
ence of the Sagamu Community Health Project) - Dr (Mrs) Dupe Oduwole
3:45 - 4:00 Discussion
4:00 - 4:45 Media in Health Communication for Development (Video Il-
lustration) - Mrs. Theresa Essien (Channels TV)
4:45 - 5:00 Discussion
5:00 - 6:00 Round Table Plenary Session
6:00 - 6:30 Cocktail
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