Workshop: Multi-Media Communication Campaigns
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SADC Centre of Communication for Development
Harare, Zimbabwe
Part One: 28 September - 16 October 1998
(Participatory Rural Communication Appraisal plus Baseline Survey of
Awareness, Knowledge, Attitudes and Practices)
Part Two: 19 October - 13 November 1998
(Field Research, Analysis and Report Writing)
Part Three: 16 November - 4 December 1998
(Communication Campaign Strategy Design, Preparation and Pre-testing of
Sample Media Materials)
This is an action-oriented workshop wherein communication campaigns are
prepared to promote development projects' objectives within rural com-
munities.
Any development project seeking the involvement of rural people and
field staff for positive change, can benefit from Multi-Media Communi-
cation Campaigns. Campaign themes range from agricultural technology to
nutrition, health, immunisation, population, literacy, water and sani-
tation, income-generation, sustainable livelihoods, environmental is-
sues and other key areas. This powerful and innovative approach applies
to all.
For more information contact:
Linda Manasa
Regional Communication Field Programme Coordinator
SADC Centre of Communication for Development
Tel: +263-4-722-723
Fax: +263-4-722-713
mailto:lmanasa@fanr-sadc.org.zw
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