Leadership in Strategic Health Communication Workshop
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5 - 23 June, 2006
Baltimore, USA
http://www.jhuccp.org/training/Workshop/LSHC.shtml
Course Director, Benjamin V. Lozare , Ph.D.
An intensive learning opportunity for decision-makers, adminis-
trators, health educators, program officers, and donor agency
field staff.
The Center for Communication Programs presents the 20th Balti-
more Advances in Health Communication and Advocacy Workshop in a
completely redesigned curriculum with a new course title - Lead-
ership in Strategic Health Communication: Making A Difference in
Infectious Diseases, HIV/ AIDS and Reproductive Health. The new
curriculum and title responds to changing health needs around
the world and provides for a more need based course content. The
course has expanded its modular structure to allow specializa-
tion through "multi-track" sessions on three core areas: Infec-
tious diseases with special attention to tuberculosis and ma-
laria, HIV/AIDS and reproductive health. The newly redesigned
course now incorporates some of the latest thinking on leader-
ship development and applies them to strategic health communica-
tion planning.
Guided by international communication and health experts, par-
ticipants explore the elements of effective behavior development
communication and advocacy programs to create more competent and
health literate societies. The core communication curriculum has
been enhanced with state of the art knowledge and supplemented
by three specialized tracks on current health issues and trends.
These multi-track sessions will be facilitated by international
public health experts who are leaders in their respective
fields.
For more information contact:
Lolita Carter
Course Coordinator
Johns Hopkins Center for Communication Programs
111 Market Place, Suite 900
Baltimore, Maryland 21202-4012, USA
Tel: +1-410-659-6300
Fax: +1-410-659-2693
mailto:ccp_trninfo@jhuccp.org
Workshop Participants Learn to:
* Apply key leadership principles in designing strategic health
communication programs.
* Think strategically to design communication programs.
* Listen to the audience to develop participatory programs.
* Follow the P Process to build programs systematically.
* Enhance advocacy skills.
* Use multi-media for messages that lead to behavior change.
* Build institutional capabilities to develop self-sustaining
programs.
* Manage health communication projects that respond to people's
needs.
* Educate with entertainment to reach a broader audience.
* Improve interpersonal communication skills and face-to-face
interactions.
* Strengthen community mobilization skills with grass roots com-
munication.
* Emphasize informed choice in client-centered counseling and
materials.
* Develop a complete communication program with SCOPE, an inter-
active computer tool.
* Attract corporate and media support to leverage communication
program costs.
* Evaluate communication programs to improve future performance.
Redesigned Curriculum
The four week format has been changed to three weeks of formal
classroom learning followed by an optional one week of coaching
with selected public health and communication experts. The
coaching phase allows participants to consult with CCP and JHU
staff regarding participants' work plans, project proposals, and
current projects. The three-week classroom learning program uses
SCOPE WEB the web version of the highly acclaimed learning soft-
ware SCOPE (Strategic Communication Planning and Evaluation)
called SCOPE WEB. This version taps the power of the Internet to
access valuable databases, photo banks, maps, charts and other
web based resources.
The Advances workshop integrates communication theory and expe-
riential learning. The workshop features SCOPE WEB, an exciting,
easy-to-learn, computer software program that guides partici-
pants through the steps of designing effective health communica-
tion and advocacy strategies.
Center for Communication Programs
The Center for Communication Programs reaches people in more
than 100 countries to help them make important decisions about
their health behavior. The Center is part of the Johns Hopkins
University's Bloomberg School of Public Health which is known
internationally for its leadership and research in public
health. The Center operates in more than 60 developing coun-
tries. As part of the INFO (Information and Knowledge for Opti-
mal Health) Project, the Center publishes Population Reports,
the authoritative review journal on family health topics, and
maintains POPLINE, an international population database avail-
able on compact disc.
--
Margaret D'Adamo
mailto:mdadamo@jhuccp.org