Advances in Health Communication & Advocacy Workshop
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June 4 - 29, 2001
Baltimore, Maryland, USA
An intensive 4-week learning opportunity for decision-makers,
administrators, health educators, program officers, and donor agency
field staff. The Center for Communication Programs presents the 15th
Baltimore Advances in Health Communication and Advocacy workshop.
Guided by international communication experts, participants explore
the elements of effective behavior change communication and advocacy
programs. The learning atmosphere is lively, friendly, and creative.
The learning process emphasizes the whole individual and "learning by
doing." Participants learn from each other, from knowledgeable
trainers, from the resources of the Johns Hopkins University, and
from the worldwide experience of the Center for Communication
Programs.
Workshop Participants Learn to:
* Think Strategically to design effective Development Communication
programs.
* Listen to the Audience to develop participatory programs.
* Follow the "P" Process to build programs systematically.
* Enhance Advocacy skills with the "A" Frame model.
* Use Multi-Media for messages that lead to behavior change.
* Build Institutional Capabilities to develop self-sustaining
programs.
* Manage Development Communication Projects that respond to people's
needs.
* Educate with Entertainment to reach a broader audience.
* Improve Interpersonal Communication skills and face-to-face
interactions.
* Apply State-of-Art Communication approaches.
* Strengthen Community Mobilization skills with grass roots
communication.
* Emphasize Informed Choice in client-centered counseling and
materials.
* Develop a Complete Communication Program with SCOPE, an interactive
computer tool.
* Attract Corporate and Media Support to leverage communication
program costs.
* Evaluate Communication Programs to improve future performance.
Admission to the Workshop
Participation in this year's workshop is open to decision-makers,
administrators, health educators, program officers, and donor agency
field staff. Participants must be fluent in written and spoken
English. Applicants are advised to apply early due to the large
number of applicants expected and a limited number of places.
Participants are required to live in the workshop venue and to attend
all sessions without exception.
Applications are due by March 5, 2001.
The workshop fee is US$ 5,400. The fee includes trainer costs,
background materials, supplies, in-workshop transportation, field
trips, and certificate awards. The fee does not include round-trip
travel to Baltimore or living expenses. If you are interested in
attending, we encourage you to seek funding support early to secure a
place. Potential funding sources include:
* USAID country missions
* United Nations agencies such as UNFPA, WHO, UNICEF
* International agencies working in reproductive health and HIV/AIDS
* National and local government agencies
* Private foundations and Corporations
* Center for Communication Programs
The Center for Communication Programs reaches people in more than 100
countries to help them make important decisions about their health
behavior. The Center is part of the Johns Hopkins University's School
of Public Health which is known internationally for its leadership
and research in public health. The Center's Population Communication
Services project provides assistance to health communication programs
in more than 60 developing countries. As part of its Population
Information Program, the Center publishes Population Reports, the
authoritative review journal on family health topics, and maintains
POPLINE, an international population database available on compact
disc.
Workshop Accommodations
Participants reside in comfortable suites that are within walking
distance of a variety of services. Downtown Baltimore and the Inner
Harbor are easily accessible from the conference center.
For more information, and an application contact:
Ms. Nicole G. Bouver
Advances in Development Communication Workshop
Johns Hopkins University
Center for Communication Programs
111 Market Place, Suite 310
Baltimore, MD 21202-4012, USA
Tel: +1-410-659-6349
Fax: +1-410-659-6266
mailto:nbouver@jhuccp.org
http://www.jhuccp.org
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