[e-drug] DTCA in Europe?

E-Drug: DTCA in Europe?
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Dear Colleagues

Below is an article from FDA WebView 1/11/11 (copied as fair use) about fears of DTCA coming to Europe.

Regards
Sidney M. Wolfe MD
Director, Health Research Group at Public Citizen
1600 20th St. NW
Washington, DC 20009

Phone: 202 588-7735
FAX 202 588-7796
e-mail: Swolfe@citizen.org
Web sites: worstpills.org & citizen.org/hrg

E-Drug: DTCA in Europe? (2)
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Dear all

Howard Brody and I have a forthcoming article in the Am J of Public Health on the "inverse benefit law" that shows wider marketing inevitably dilutes benefits and increases harms from drugs promoted.

Thus European leaders are approving a measure for company-sponsored "education" (marketing) that worsens public health and patient health, and increases health care costs. See also The Risks of Prescription Drugs (Columbia Unv Press 2010) on how they have become the 4th leading cause of death.

Don

Donald W. Light
Cell: 609-216-0071
Professor, UMDNJ-SOM
Lokey visiting professor, Stanford University
Visiting researcher, CMD, Princeton University