E-drug: EC and "direct to consumer" advertising (cont'd)
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This is a very interesting development. I see it coming into direct
conflict with the move towards evidence based medicine. What
does the Cochrane center, NICE and others have to say on this
development?
Mary Milcah Atieno Ojoo
Chief Pharmacist
Gertrudes Garden Childrens Hospital
Nairobi
P O Box 42325, Nairobi, Kenya
e-mail: mojoo@gerties.org
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