E-drug: HGH Highly Gullible Humans
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This ad is likely to be effective because it tells people what they want to
hear - that we can get things we desire quickly and easily. It appears
that the ad has been written on the basis of research about people rather
than about the drug. That is not new.
Perhaps the best response to this is to try to teach everyone that if
someone tells you want you want to hear and asks for money then you can not
trust them.
Re circulation of ads on E-drug.
I suggest that in E-druggers (like me) who are concerned about promotion on
the Internet circulate the URL etc rather than the promotion itself so that
only those of us who are interested have to read it.
regards,
Peter
Dr Peter Mansfield
Director, MaLAM
MaLAM encourages pharmaceutical companies to provide more reliable
information to assist appropriate health care.
MaLAM Headquarters
PO Box 172, Daw Pk SA 5041, Australia
phone/fax +61 8 8374 2245
peter.mansfield@flinders.edu.au
http://www.camtech.net.au/malam
[Note: Peter informs us that the Therapeutic Goods Administration
(Australia) has already been approached to deal with this sort of promotion
on the Internet. It will be interesting to see what sort of control
mechanism can be developed. BS. Co-Moderator]
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