E-DRUG: Key opinion leaders: Independent experts or drug representatives in disguise?
---------------------------------------------------------------------------
Hi folks
The BMJ has a feature on key opinion leaders, including video and
commentaries:
BMJ 2008;336:1402-1403 (21 June), doi:10.1136/bmj.39575.675787.651
Feature
Drug marketing
Key opinion leaders: independent experts or drug representatives in
disguise?
Ray Moynihan, visiting editor, BMJ
http://www.bmj.com/cgi/content/full/336/7658/1402
http://www.bmj.com/cgi/content/full/336/7658/1402?ijkey=914vdwBBxz8uGID&keytype=ref
Cheers
Melissa
Melissa Raven, Adjunct Lecturer
Department of Public Health, Flinders University
GPO Box 2100 ADELAIDE SA 5001
AUSTRALIA