E-DRUG: Pharma Promotion Manual
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Dear e-Druggers,
Seeing the post from Gopal from the Indian Times, I thought I might take the opportunity to remind e-Druggers of the joint WHO/HAI publication 'Understanding and responding to pharmaceutical promotion: A practical guide'.
It is specifically designed to educate students before they start prescribing and dispensing medicines and provide practical training on how to recognise various promotional techniques and how to access good quality, independent information about medicines. Along with feedback forms to help us with monitoring its use and enhance future publications, the manual is available in English, Spanish and Russian and can be downloaded here: http://haiweb.org/03_other.htm
Many thanks,
Tim
Dr. Tim Reed
HAI Global
Overtoom 60/II
1054 HK Amsterdam
The Netherlands
Tel: +31 20 683 3684
Fax: +31 20685 5002
Website: http://www.haiweb.org
Email: tim@haiweb.org