E-DRUG:Now available in French: HAI/WHO guide to Pharmaceutical Promotion
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Dear e-Drug Members,
We are pleased to inform you that the Health Action International / World Health Organization manual, Understanding and Responding to Pharmaceutical Promotion: A Practical Guide (first draft for field testing), is now available in French.
The free manual can be downloaded from either of the following websites:
Health Action International: http://www.haiglobal.org
Haute Autorité de Santé: http://bit.ly/147Mxeo
Originally published in 2009, this 176-page manual is intended for use by medicine, pharmacy, nursing and other health discipline instructors and students at universities around the globe. Its thought-provoking content, which includes actual examples of pharmaceutical marketing, extensive chapter references, recommended readings, and engaging student exercises, teaches students:
- common marketing techniques used by the pharmaceutical industry;
- the negative influence that pharmaceutical promotion has been found to have on prescribing and dispensing decisions;
- skills to critically assess pharmaceutical promotion; and
- alternative sources of unbiased, independent and better quality information about medicines.
The manual is also available in English, Spanish and Russian. These versions can be downloaded free-of-charge from www.haiglobal.org.
For more information, please contact:
Bobbi Klettke
Health Action International
bobbi@haiglobal.org