E-DRUG: Free Guide To Counter Pharmaceutical Marketing
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The relationship between healthcare professionals and the pharmaceutical industry is longstanding and complex, especially in the area of marketing campaigns targeting frontline prescribers of medicines.
Despite being the prime target of pharmaceutical companies' marketing activities, healthcare professionals receive very little or no instruction on how to critically assess sophisticated pharmaceutical promotion campaigns that are often designed to subtly influence their behaviour. It is essential that medical practitioners identify pharmaceutical promotion practices and understand its potential impact on their prescribing habits as key steps to enable critical appraisal.
To help bridge this educational gap, Health Action International has previously developed a thoroughly researched educational booklet, available for free in four languages to professionals worldwide. Now, we have developed a new, specialised booklet adapted to the unique needs of healthcare professionals working within the European Union.
Entitled 'Fact or Fiction? What Healthcare Professionals Need to Know About Pharmaceutical Marketing in the European Union', the booklet uses extensive sources of information, case studies, group activities and exercises that combine to make an accessible and informative resource.
The booklet is available free of charge on our website at
http://bit.ly/2eClGP9
<http://haiweb.us14.list-manage.com/track/click?u=64f03600d8e76e1a8e9141461&id=fa98e0548e&e=e603580c22>
We would also kindly ask you to forward this resource onto other educators or medical professionals who might find this resource useful or informative.
If you have any questions regarding the material used in the booklet, or if you would like to learn more about Health Action International, please contact me by reply email.
Kind Regards,
Tim Reed
Executive Director
Health Action International
Our mailing address is:
Health Action International
Overtoom 60-II
Amsterdam, MA 1054 HK
Netherlands
Tim@haiweb.org