E-drug: The most cost effective way to improve health this year?
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Direct to consumer advertising (DTCA) is a major threat to health.
New Zealand has probably suffered more from DTCA than any other
country. New Zealand may now ban DTCA. If they do, that will
provide powerful assistance for limits on DTCA in every other
country including yours.
Our friends in New Zealand have requested our help to balance the
attacks from the agents of multinational companies.
The New Zealand decision is finely balanced so just a few letters
may make a big difference.
Please give just 5 to 10 minutes to send a copy of our open letter
to the Prime Minister and Minister of Health for New Zealand.
This may be the most cost effective opportunity for improving
health this year.
Please visit www.healthyskepticism.org/editions/2003/3.asp before
it is too late.
If you are willing to give a little more time your contribution can be
more effective by adding your perspective to our open letter or
writing your own.
1. http://www.chmeds.ac.nz/report.pdf
regards,
Peter
Dr Peter R Mansfield
GP
Research Fellow, Department of General Practice
University of Adelaide
Director, Healthy Skepticism Inc
Improving health by reducing harm from misleading drug promotion.
peter@healthyskepticism.org
www.healthyskepticism.org
34 Methodist St, Willunga SA 5172 Australia
ph/fax +61 8 8557 1040
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