E-drug: USA drug prices debate flares up (cont)
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I don't know if Jerome wants the exact reference for the Web page or
the book so here is both.
The web page is in our unfinished "How marketing influences health
care" section:
http://www.camtech.net.au/malam/HMIHC/market/price.htm
NB I wrote the text based on concepts in Lidstone's book etc, except
for the quotations.
The second edition of the book is available, on back order, from
amazon.com (and presumably from other bookstores).
John Lidstone, Janice MacLennan. Marketing Planning for the
Pharmaceutical Industry 2nd edition (August 1999) Gower Pub Co;
ISBN: 0566081121
Amazon's price is US $160 !!! (I have a copy of the first edition that
fell off the back of a truck.)
If Jerome and/or others want to buy the book please contact me
directly because we may be able to arrange something.
Regards,
Peter
Dr Peter Mansfield
GP
Director, MaLAM (Medical Lobby for Appropriate Marketing)
e-mail: peter.mansfield@flinders.edu.au
www.camtech.net.au/malam
PO Box 172 Daw Pk SA 5041 Australia
ph/fax +61 8 83742245
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