Using Edutainment Media for HIV Prevention
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Dear Friends,
Hello and hope some of you will be able to participate in these
exciting events! Edutainment is becoming a powerful medium for
HIV/AIDS education and prevention efforts, and so are videocon-
ferences, the Internet and computers, and other ICTs modes and
applications, like radio.
With many thanks for your interest and all best wishes,
Janet Feldman
Director, KAIPPG/International
mailto:kaippg@earthlink.net
--
The Global AIDS Unit, Leadership Program in AIDS, Africa Region
Knowledge and Learning and Africa Child and Youth Programs in-
vite you to Global Videoconference Dialogues on Using Edutain-
ment Media for HIV Prevention.
Participating Countries: Ethiopia, Ghana, Malawi, Nigeria,
Uganda, Zambia, and Zimbabwe.
April 7th & 8th, 2004
Presenters:
Gary Knell, President and Chief Executive Officer & "Kami" (a
five-year old HIV-positive Muppet) Sesame Workshop
David Andrews
President, Population Communications International
Hugh Rigby, Chief, Media & Information Resources Center for Com-
munication Programs, Johns Hopkins Bloomberg School of Public
Health
Mahesh Mahalingam, Communications Advisor, UNAIDS
What do a five year-old HIV-positive muppet, soap operas and mu-
sic videos have in common. They are all examples of media
strategies that have been used to raise awareness of HIV/AIDS.
The two videoconferences will explore how educationally enter-
taining ("edutainment") media (e.g., children's television, ra-
dio and television soap operas, music videos, multimedia CD-
ROMs) can be used for HIV education and prevention.
The two events will provide opportunities for sharing best prac-
tices and research among international and national organiza-
tions across several countries, facilitate regional and national
discussions and program development, and help identify sources
of institutional support to strengthen program development in
this area.
The videoconferences (each lasting 2 1/2 hours + ½ hour post-
videoconference discussion at each of the local sites) will fea-
ture organizational presentations and global Q&A sessions.
As some of the videoconferencing sites have space limitations,
we ask that individuals and institutional representatives inter-
ested in attending please contact the Event Participant Coordi-
nator at hivdialogues@worldbank.org by April 5th, 2004. In your
e-mail subject heading, please indicate your organization and
country of participation. (e.g., Interest in Attending HIV Edu-
tainment Event - World Bank - Ghana).
Dates, Location and Local Time:
Wednesday, April 7th Thursday, April 8th
Ethiopia DLC (2:00 - 5:00 p.m.) Ghana DLC (12:00 - 3:00 p.m.)
Nigeria WBO (12:00 - 3:00 p.m.) Malawi WBO (2:00 - 5:00 p.m.)
Uganda DLC (2:00 - 5:00 p.m.) Zimbabwe WBO (2:00 - 5:00 p.m.)
Zambia WBO (1:00 - 4:00 p.m.) Washington, D.C. (8:00 - 11:00 a.m.)
Washington, D.C. (7:00 - 10:00 a.m.) Geneva (2:00 - 5:00 p.m.)
Geneva (1:00 - 4:00 p.m.)
Please contact the Event Participant Coordinator for WBO (World
Bank) and DLC (Distance Learning Center) site location and con-
tact information.
The Global AIDS Unit, Leadership Program in AIDS, Africa Region
Knowledge and Learning (AFTKL), and Africa Children and Youth
Programs co-host a presentation on Media and Development:
The Sesame Workshop Model
April 7th, 2004
World Bank - Washington, D.C.
Preston Audiotorium
1818 H. St, NW
12 - 2:00 p.m.
Presentation:
Gary Knell, President and Chief Executive Officer & "Kami" (a
five-year old HIV-positive Muppet)Sesame Workshop
Sesame Street, produced by Sesame Workshop, a nonprofit educa-
tional organization, is a shared experience around the world.
The Workshop develops innovative and engaging educational con-
tent for television, radio, books, magazines, interactive media
and community outreach, effectively and efficiently reaches mil-
lions of children, parents, caregivers, and educators ? locally,
nationally, and globally. Watched in over 120 countries around
the world, Sesame Street is beloved by children, trusted by par-
ents, and honored with more Emmy Awards than any single show in
television history. Over 1,000 studies on record prove Sesame
Street works, making measurable, meaningful, long-lasting con-
tributions to children's lives. Today, Sesame Street is one of
the greatest centers for out-of-school learning in the world.
Its 23 international co-productions retain the essence of the
original Sesame Street, each has its own unique palette, pacing,
humor, and music drawn from the local culture.
Gary Knell, President and CEO, Sesame Workshop will shed light
on how for 35 years "the longest street in the world" is making
a meaningful difference in the lives of children worldwide by
addressing their critical developmental needs.
Special Guest:
Kami, an HIV/AIDS Muppet who made her debut on Takalani Sesame
in September 2002. She was hailed as a breakthrough by many in-
ternational organizations working to stem the tide of AIDS. The
idea was considered timely and crucial for South Africa where
AIDS is an epidemic. Recently appointed by UNICEF as a Champion
for Children, Kami will pursue her advocacy role under UNICEF
auspices throughout the world.
To register for this event, please e-mail:
mailto:hivdialogues@worldbank.org with the name of your organi-
zation and the event title in the subject heading (e.g., Sesame
Street Presentation - World Bank).
[Sesame Workshop representatives are in town as part of a panel
event -- African Videoconference Dialogues on Using Edutainment
Media for HIV Prevention (April 7th & 8th).]
Anthony Bloome
Operations Officer (Distance Education)
Leadership Program in AIDS
Global AIDS Unit
Africa Region Knowledge and Learning
mailto:abloome@worldbank.org