E-drug: Direct to consumer advertising (DTCA)
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In response to the discussion of other developed countries who allow
DTCA (Direct-to-Consumer-Advertising):
I am currently doing research on the expected impacts of
Pharmaceuticals DTCA on the Canadian market place when it is
introduced within the next year!
If you have any further information, or could suggest any resources
that I may use to investigate the DTCA experience in the United States
I would appreciate your help.
Sincerely,
Hugh Sturgess
Jeffrey Simbrow Associates
(416) 391-5166
e-mail: JSAI@direct.com
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