E-DRUG: Drug promotion & (ir)rational prescribing (4)
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Dears E-Druggers,
Drug promotion (DP) is much more than the interaction between
doctors and reps about the information-promotion on drugs. Its
a mix that includes first a generally accepted behavior of both
doctors and companies for interacting in a way that varies from
country to country. I should like to believe that its now
possible to close the doors of the hospitals and the ambulatory
care centers to reps in developed and developing countries.
Probably both doctors and reps are opposed to this measure in
a large number.
Reps are not the only promotional weapon from the pharma-
ceutical industry but the main and the more expensive. In the
actual status were the majority of the new drugs are of the
so called me-too that means drugs without competitive
advantages DP is getting a high degree of hardness and accurate
information, if available an easy to use for all medical people
is not ever a guarantee of rational prescribing.
Dr.Vicente M.Asencio
Coordinator of the Regional Commission
of Quality Prescribing indicators
of the Andalusian Health Service(SAS)
Editor of Farm West
Apartado de correos 6135
29080 Malaga-Spain
Email: vincenteasencio@vnet.es
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