E-drug: Encouraging pediatricians to prescribe ORS
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We have been asked to design a booklet to encourage pediatricians to prescribe
ORS( oral rehydration solution) in India - to "market ORS to pediatricians".
Even though most pediatricians are aware of ORS, very few prescribe it.
How can we change their prescribing behaviour ?
Barriers to doctors prescribing ORS seem to be:
It's too simple
It's too cheap
But mothers know about it anyway
Mothers want drugs !
Would very much appreciate ideas as to how we can change their mindset !
Thanks !
Dr Malpani, MD
Medical Director
HELP - Health Education Library for People
Om Chambers, Kemps Corner, Bombay 400 036. India.
World's largest consumer health library.
Many free health books in our Reading Room at
www.healthlibrary.com !
Information is the Best Prescription !
91-22- 215 1065,215 1066. FAX: 91-22-2150223
email: malpani@bigfoot.com
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