E-DRUG: Healthy Skepticism AdWatch on Augmentin advert
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[Healthy Skepticism AdWatch is an interesting concept: it analyses a random
drug advert and takes it apart on its website, with full references. It then
invites health workers to comment. If you want, your comments will be
forwarded to the company involved. This is a nice way of "learning" about
hidden advertising techniques. Recommended! WB]
Healthy Skepticism AdWatch illuminates the techniques used in drug
promotion.
AdWatch on Augmentin (amoxicillin with potassium clavulanate) from
GlaxoSmithKline is now available at:
www.healthyskepticism.org/adwatch/au/2004/augmentin.asp
Please visit and provide feedback.
regards,
Peter
Dr Peter R Mansfield
Director, Healthy Skepticism Inc
Improving health by reducing harm from misleading drug promotion.
peter@healthyskepticism.org
www.healthyskepticism.org
34 Methodist St, Willunga SA 5172 Australia
ph/fax +61 8 8557 1040
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