E-drug: Healthy Skepticism launches AdWatch
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Please send the following message to all your contacts:
The problem:
Misleading drug promotion is more common, more influential and
more harmful than is generally realised.<1> It is difficult to decide
which claims to accept and which to resist. We often lack the time
required to check on claims.
The solution:
AdWatch is a monthly webpage designed to help doctors,
pharmacists and the public defend ourselves from misleading drug
promotion.
AdWatch explains the tricks used in drug advertisements and
provides practical recommendations for optimal medical care.
Everyone is invited to participate by providing feedback to AdWatch
and to the company responsible for the advertisement.
AdWatch is quick and easy to read, enlightening, and free at:
www.healthyskepticism.org/adwatch.htm
AdWatch is produced by Healthy Skepticism Inc.
Healthy Skepticism Inc is an international non-profit organisation
aiming to improve health by reducing harm from drug promotion.
What do people say about AdWatch?
(Feedback from around the world on the AdWatch prototype.)
"Thanks for your thought provoking work."
"This is an excellent way of educating us."
"Great new development. I like this short form."
"I enjoy having the ads analysed like this. Keep up the good work."
"They use the very same misleading claims "up here", in Finland,
too."
"Very clear comments on confusing advertising. I look forward to the
next AdWatch."
"A useful way to point out the tricks of the advertising trade to doctors
and others."
"GREAT WORK!!!! This is JUST what busy physicians need to be
able to "counterdetail". Thank you so much."
"This type of work will definitely create more informed prescribers and
ultimately patients will benefit a lot."
"This helps not only with this particular drug, but also equips me to
better evaluate other drug company claims. Thanks."
regards,
Peter
Dr Peter R Mansfield
GP
Director, Healthy Skepticism Inc
Improving health by reducing harm from misleading drug promotion.
peter@healthyskepticism.org
www.healthyskepticism.org
34 Methodist St, Willunga SA 5172 Australia
ph/fax +61 8 8557 1040
Flinders University Convocation Medal 2003
1. www.drugpromo.info
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