E-DRUG: IFPMA position in self-regulation of Marketing Practices

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E-drug: IFPMA position in self-regulation of Marketing Practices (2)
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You may be interested in a chapter of a book that I coauthored with
Ichiro Kawachi who is at Harvard that dealt with voluntary codes:
Lexchin J, Kawachi I. Voluntary codes of pharmaceutical marketing:
controlling promotion or licensing deception. In: Davis P ed.
Contested ground: public purpose and private interest in the
regulation of prescription drugs. New York: Oxford University Press,
1996:221-235.

Joel Lexchin MD
121 Walmer Rd.
Toronto, Ontario
CANADA M5R 2X8
Phone: (416)-964-7186
Fax: (416)-923-9515
e mail: joel.lexchin@utoronto.ca

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