E-DRUG: World Consumer Day 15th March - Unethical Drug Promotion
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Dear friends
Today is World Consumers Day. Several consumer organizations are focussing today on
UNETHICAL DRUG PROMOTION. it will be good to know how many of you are monitoring the IFPMA CODE , have noted violations, reported it & have seen action taken or not taken.
IFPMA Code, HAI Code, WHO's Guidelines on ETHICAL Marketing practices , if they can be put together, to compare contrast & appreciate the discrepencies, along with the violations observed it would ensure wider engagement of public Health groups public interest groups besides Rational Drug & consumer organizations.
regards
Dr Mira Shiva
All India Drug Action Network
Initiative for Health, Equity & Society
A 60 Hauz Khas
New Delhi
110016
Mira Shiva <mirashiva@yahoo.com>