[e-drug] Osteopenia propaganda

e-drug
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E-DRUG: Osteopenia propaganda
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Dear list members,

I am a family practicioneer with a special interest in osteoporosis. I am looking for examples of marketing strategies that the pharmaceutical companies are using to spread the message encouraging the use of osteoporosis drugs (mainly raloxifene and bisphosphonates) for the treatment of osteopenic women. I have some examples of this from Spain but I am looking from some others from other countries.

I would be very grateful if some of you have any leaflets, that the pharmaceutical representatives usually give around, about these drugs for their use in osteopenic women. If you could send me any example scanned or by mail I would really appreciate it.

Thanks for your help in advance,

Pablo Alonso

Pablo Alonso Coello
Centro Cochrane Iberoamericano
Hospital de la Santa Creu i Sant Pau
C/Sant Antoni Mª Claret 171
(08041) Barcelona

telf: + 34 93 291 95 27
Fax: +34 93 291 95 25
"Pablo Alonso" <palonso@santpau.es>

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E-DRUG: Osteopenia propaganda (2)
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Pablo,

I don't see drug reps but I have asked 4 GP friends if they can help you.

regards,

Peter

Dr Peter Mansfield
GP
Director, Healthy Skepticism Inc
Countering misleading drug promotion.
www.healthyskepticism.org
Receive free Healthy Skepticism Updates about once a month: www.healthyskepticism.org/lists/?p=subscribe

Research Fellow, Discipline of General Practice, University of Adelaide
peter.mansfield@adelaide.edu.au