E-drug: Re: No Free Lunch (cont'd)
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Let's not forget that the job of the pharmaceutical industry is to earn
money; and the job of the sales rep is to maximise sales (not to educate the
doctor!)
Rather than try to educate doctors and hope that they will improve their
ways (after all, pharma companies spend millions on seducing doctors), we
are trying to educate patients so that they can learn to choose the best
medicine for
their problem, in partnership with their doctor.
Dr Malpani, MD
Medical Director
HELP - Health Education Library for People
Om Chambers, Kemps Corner, Bombay 400 036. India.
World's largest consumer health library.
Many free health books in our Reading Room at
www.healthlibrary.com !
Information is the Best Prescription !
91-22- 215 1065,215 1066. FAX: 91-22-2150223
email: malpani@bigfoot.com
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