E-drug: Ensuring ethical drug promotion (cont'd)
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Colleagues:
In the global debate on "ethical promotion" of pharmaceutical
products, I think it wise to re-examine several key issues:
(1) what do we mean by "ethical"?
(2) why do we advocate double standards, one standard for drug
production/promotion; the other for drug consumption?
In my estimation, it is unethical for products to be advertised directly
to the public without direct access by the public. DTC is an
ethically-marginal short-run strategy, no matter what ethics one
chooses to uphold.
Regards,
Richard Parrish
Assistant Professor, Pharmacy Practice
Shenandoah University
Dunn School of Pharmacy
1775 N. Sector Ct.
Winchester, VA 22601 USA
+1 (540) 678-4392
RParrish@su.edu
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