E-drug: [e-drug] Ensuring ethical drug promotion (cont'd)
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When I was in Pharmacy School a quarter of a century ago, an
example of medical conditions that were never to be mentioned in any
form of product advertisement was anything to do with human
sexuality! One can only admire the foresight of our predecessors; but
today the situation is often complicated by the demand of consumers,
whom we all strive to serve, for TOTAL information. One thing is
certain, medicine advertisement has to be scrupulously and
professionally controlled.
Murtada M Sesay
Technical Officer (Pharmaceuticals)
Supply Division
UNICEF Plads, Freeport
DK-2100
Copenhagen
Denmark
Tel.: +45 35 27 30 98
Fax: +45 35 26 94 21
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