[e-drug] How to analyze drug promotional material? (3)

e-drug
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E-DRUG: How to analyze drug promotional material? (3)
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... And here is one of the method to analyze printed advertisements:

Drug advertisement: a critical lesson for Indonesian students (Suryawati &
Santoso, Essential Drug Monitor 1997; Issue 23: page 23). Electronic copy
of the article is sent to Dr. Masood as an e-mail attachment.

Best wishes,

Surya

Dr. Sri Suryawati,
Director, Center for Clinical Pharmacology and Medicine Policy Studies
Gadjah Mada University, Bulaksumur F/12, Yogyakarta 55281, Indonesia
Phone and fax: +62-274-544930, office e-mail: psfkko@ugm.ac.id
Personal e-mail: suryawati@yogya.wasantara.net.id, suryawati@farklin.com

[The electronic version of this article is available at:
http://www.who.int/medicines/pdf/edm24_en.pdf

An abstract is available at:
http://healthyskepticism.org/library/ref.php?id=1885

E-druggers should have a look at this specialized website:
http://www.drugpromo.info/

Wilbert Bannenberg, moderator]

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E-DRUG: How to analyze drug promotional material? (5)
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dear E-druggers,

You may wish to consider Guitelle Baghdadi's presentation to the WHO briefing seminar in 2005 as a primer on the problems of promotion and also a
reminder that printed matter is a 'small' part of the promotional activities of Pharma.

http://mednet2.who.int/tbs/tbs2005/GB_drugpromo.ppt

BTW, for those who tried to access the EDM article on training Indonesian medical students on dealing with drug promotion, the page has moved from that given in the earlier e-mail and can be accessed from the URL
below:

http://mednet2.who.int/edmonitor/edition/edm_23_e.pdf

Regards

Douglas Ball
Kuwait University
dball[AT]hsc.edu.kw

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E-DRUG: How to analyze drug promotional material? (6)
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I thank Douglas Ball for providing URLs for material about drug promotion on
the WHO website. There have been many articles about drug promotion in Essential Drugs Monitor.

I have collected them all at: www.healthyskepticism.org/library/EDM.php

regards,

Peter

Dr Peter R Mansfield
peter.mansfield@adelaide.edu.au
GP
Research Fellow, Discipline of General Practice, University of Adelaide.
Founder, Healthy Skepticism Inc.
Countering misleading drug promotion.
www.healthyskepticism.org